The leadership team schedules a strategic planning offsite retreat where the brain trust of the company comes together to create the latest winning strategy. Let’s lay out a typical scenario that happens in many organizations today. So why is strategy execution so difficult? Is it process, people, systems? Who or what is responsible for the lack of strategic goal attainment? This article will address the most common strategy execution challenges while also providing change management recommendations that can be quickly adopted to begin the transformation to a highly effective strategy execution company. In the wise words of Stephen Covey, “Most leaders would agree they’d be better off having an average strategy with superb execution, then a superb strategy with poor execution.” Studies showthat on average 67 percent of companies fall short in achieving their strategic goals.
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